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Title : Download Go Logo! A Handbook to the Art of Global Branding
link : Download Go Logo! A Handbook to the Art of Global Branding

Download Go Logo! A Handbook to the Art of Global Branding

Go Logo! A Handbook to the Art of Global Branding
By:"Mac Cato"
Published on 2010-03-01 by Rockport Publishers

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

This book was ranked 35 by Google Books for keyword The Art of Looking Sideways.

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